Busy showrooms, crowded floors, and lots of excitement were all part of the recent AmericasMart-Atlanta. Companies rolled out lots of new product and buyers rewarded them with record-setting sales days. The upbeat mood continued later in the month at Dallas Market Center. A variety of butterfly images — seen everywhere, from tabletop to art glass to fashion accessories —could be a fitting symbol for consumers feeling freer to spend again. Incidentally, we were told that fashion accessories continue to be strong sellers and are a great way to bring new, younger customers into your shop.

And on that subject, Performics (www.performics.com), the performance marketing expert within Publicis Groupe, eighth month report on consumer behavior findings from its “2009 Online Buyer Economic Trend Study” has some good news. The findings show Generations X and Y (consumers age 18-44) assisting the economic recovery by continuing to splurge in 2009 on certain types of purchases and looking to the future with optimism.

“We hoped we would see this positive shift in consumer confidence months ago, and that was part of the reason for Performics’ extensive eight-month study of consumer behavior and attitudes during the recession,” said Michael Kahn, Senior Vice President of Marketing at Performics. “The study’s November findings indicate a substantial uptick in positive attitudes, shopping behavior and buying intentions, with younger generations, Gen Y and Gen X, fueling the optimism behind this uptick.”

What should you have in your shop to attract and welcome these consumers?  In this issue, Ashley will show you candles and personal care items perfect for gifts or “me presents”. She’ll also bring you gift suggestions for Mom’s Day.  I’ll bring you some stylish introductions and products from the ever-growing jewelry and fashion accessories category. I’ll also give you a look at what’s new in popular shore-themed products. Mary will give you a first look at Toy Fair. 
And I want to remind you about Giftware News Plus, our new exciting interactive online magazine combining the efforts of top notch editors at Talcott.

We have pulled together resources from Giftware News, Baby & Kids, Home Fashion & Hospitality and Fancy Food & Culinary Products magazines to create an online source that reflects today’s retailing. Giftware News Plus brings you information on trends and resources that will make your shop the place to go for stylish and interesting gift ideas and today’s lifestyle products. Sign up now for FREE.

See you next month-

Barbara Wujcik
Editorial Coordinator