Aurora Inks Plush License for Sad Sam & Honey

Aurora World, Inc. ( announced recently that it nabbed the license for Sad Sam & Honey, the classic property starring two endearing basset hounds with sweet, innocent looks and sad eyes. After launching in 1980, Sad Sam & Honey rose to fame as a huge hit in specialty and gift markets and enjoyed international success on five continents as a result of a worldwide licensing program.

"We are so excited to welcome Sad Sam & Honey to the Aurora family. We're planning a variety of huggable designs, stylish fabrics, classic body poses and seasonal styles. We look forward to bringing Sad Sam & Honey to a new generation of children and parents everywhere," says Michael Kessler, Aurora's SVP of sales and marketing.

Aurora will produce a variety of Sad Sam & Honey styles for release in January 2013.