Jim Henson Company Signs First Licensing Agreements for “Frog And Toad” Brand in U.S.

Acting as the U.S. and Canadian licensing representative for the beloved Arnold Lobel children’s book series FROG AND TOAD, The Jim Henson Company has signed the first two licensees for the property in the U.S.--YOTTOY, a unique, hand-design toy maker and manufacturer, and Clothworks, the textile company that designs fabrics for quilts, clothes and crafts. The announcement was made recently by Melissa Segal, Executive Vice President of Global Consumer Products at The Jim Henson Company.

Written and illustrated by Arnold Lobel in the 1970s, each of the four FROG AND TOAD books include five short stories chronicling the exploits of a frog and his friend, a toad, simply named Frog and Toad.

YOTTOY, an industry leader in custom products, is respected for its exceptional creative interpretation of licensed entertainment and character-driven properties. Producing millions of units within the last 10 years, the company will develop FROG AND TOAD toys under its Classic Collection, which features hand-designed toys based on characters from the finest children's literature.

Clothworks, producer of premium cotton fabric for independent quilt retailers, has designed a collection of FROG AND TOAD TOGETHER fabrics based on the beautiful illustrations within the FROG AND TOAD books for their broad range of fabric enthusiasts, quilters, garment-makers and crafters.

“HarperCollins Children’s Books have entrusted us with introducing the cherished FROG AND TOAD characters to licensees in the U.S. and Canada for the first time, so we are looking for opportunities with distinct and unique licensees,” said Segal. “The rollout of our licensing program begins with products based on the wonderful body of art from the original classic books, and the unique hand-designed toys from YOTTOY, as well as the exceptional fabrics designed by Clothworks open the door to other products in primary categories such as apparel, accessories, gifts, home furnishings and room d├ęcor, targeting both kids and adults through department and specialty stores.”

In addition to The Jim Henson Company’s deal with HarperCollins Children’s Books to develop and implement the first-ever multi-category licensing and merchandising program in the U.S. and Canada for the classic literary property, the Company is also developing an animated feature film for FROG AND TOAD which will be written by Craig Bartlett (“Dinosaur Train” and “Hey Arnold!”) and directed by Cory Edwards (“Hoodwinked”). Lisa Henson will produce for The Jim Henson C