Grace Direct to Debut Permanent Showroom at Las Vegas Market

Grace Direct will unveil its new permanent 2,650-square-foot showroom at the summer Las Vegas Market taking place July 29-August 2. The new showroom will be located in World Market Center C-853/C-860.

"After showing in the temporaries for several seasons, we are excited to have a permanent destination to serve our retailers and customers out west," said Grace Management Group's President, Bob Caldwell, Jr. "We feel that C8's cross-section of holiday gift products, decorations and accessories is an optimal location for our family of brands."

Grace Direct will kick off the grand opening of its new showroom with a brunch on Monday, July 29th at 9 AM followed by a ribbon cutting at noon. Industry friends, customers and show-goers are invited to come and enjoy refreshments and tour the new space.

Attendees will also be served homemade chocolate chip cookies that are made from the coveted Caldwell family recipe that has been passed down generation to generation from the founders of the company. A sound system has also been installed to continue Grace Direct's practice of periodic line dancing throughout the show to generate a fun and energetic environment for show-goers.

"We want buyers to feel as if we are welcoming them into our home, which is part of the family-owned and operated spirit that has permeated this company since its inception in 1975," said Caldwell.

In terms of design, the new showroom boasts major industrial appeal with highlights that include reclaimed barn wood, a 9-foot industrial flashing arrow and a 1973 Volkswagen Beetle decked in Bridgewater's Inspirations for Life Collection artwork by licensed artist Caroline Simas.

Creator of Cool, Heidi S. Ruehl, designer of the Las Vegas Showroom, continues to deliver her innovative and unconventional signature style with additions such as striped flooring and a 5-foot snowman window display.

Buyers are also invited to stop by the showroom at any time during the week to escape their hectic appointment schedules and the crowded halls and enjoy refreshments in the newly constructed Snack Shack while checking out the new collections.