IMAX Worldwide Home Launches IMAX Boutique
IMAX Worldwide Home is introducing a line of personal fashion accessories that includes jewelry, scarves and bags. The line will be marketed as IMAX Boutique and debuts in IMAX showrooms this summer.
The jewelry line, from Marisa Jill Design, is exclusive to IMAX and features a variety of designs and price points. Inspired by her childhood experiences and extensive travels, Marisa’s designs include themed necklaces featuring charms styled after vintage treasures and found objects. A number of the pieces feature interchangeable elements that offer the consumer a customizable piece at an affordable price.
In addition to the fashion jewelry, IMAX Boutique will also feature a wide selection of scarves in trend-forward colors and patterns. Completing the new introduction is a collection of embellished tote bags and tablet cases.
“Expanding our product offering to include fashion accessories will help our retailers meet the needs of their customers and increase their bottom line,” said Rex Yoakley, vice president of sales for IMAX Worldwide Home. “Jewelry and accessories are a rapidly growing category for retailers and provide the opportunity for add-on sales, both as personal purchases and as gifts. We are very excited to introduce this category to our customers.”