Seda France, Inc. Names Julie Boyce New Business Development Manager

This month, Julie Boyce joins Seda France Home Fragrances as New Business Development Manager, a position that gives her overall leadership of new business as the company makes great strides forward. She will lead the Seda France team in researching and evaluating new opportunities, formulating sales strategies, reporting and training, and working with key accounts to drive revenue of all the company’s products, including specialty and private label packaging for major retailers – all based on identifying customer needs and demand for new products.

Boyce comes to Seda France from the hospitality industry, where she focused on sales and business development. She has over 15 years of experience in the retail and wholesale industry as a sales representative in Chicago at the Gift and Home Market, in Dallas for Omni Sales Group and as an Account Executive with Lady Primrose’s products.

“The chance to work for CEO Robert Hernandez and to be a part of Seda France is an honor,” says Boyce. “I value what Seda France represents and the many ways our creations provide a distinctive experience for everyone. I sold my first Seda France candle at Essentials in Oklahoma City, and now I'm excited to find myself at this special company. I look forward to developing new business growth and beautiful experiences for others.”

Julie Boyce can be reached at 512/206-0105, ext. 107, 800) 474-0854, ext. 107, or at