StyleCraft Continues Growth at AmericasMart
A key player in AmericasMart’s successful integration of home and rug product collections, The StyleCraft Home Collection is moving to a new showroom on Floor 4 of Building 1. The significant expansion to more than 9,000 square feet allows the company to showcase more of its extensive line of home décor and lighting products. The move further solidifies AmericasMart’s commitment to providing a comprehensive shopping experience incorporating full home and rug collections in easily accessible showrooms.
For more than 40 years, the Mississippi-based company has been part of AmericasMart, starting with a rep group then moving to bigger and bigger corporate showrooms commensurate with StyleCraft’s growth.
“We introduce thousands of new designs each season,” says Jimmy Webster, president of StyleCraft Home Collection. “We could only show about a tenth of our line so we’re expanding our space as our product line continues to grow and moving to the new floor.”
After introducing wall décor in 2005 to complement its successful lighting collection, StyleCraft continued to expand by adding mirrors, decorative accessories and decorative furniture, building a fully rounded company with resources from north Mississippi to China ensuring a dependable resource stream for customers.
“Based on StyleCraft’s vast product mix and a devout following of top retailers throughout the world, they’ve stayed in a growth constant mode at AmericasMart to meet demand,” says Mark Furlet, senior vice president of Leasing for AmericasMart. “This significant expansion marks their fifth in the last 10 years.”
Continuing the company philosophy of focusing on value and customer service is the foremost goal for the entire StyleCraft family as they expand in Atlanta. “We believe in offering great styling at a great price,” says Webster. “That commitment will be evident during the July Market when we’ll introduce a new collection from renowned designer Brian Keith. He has a successful bedding line that complements his lighting, wall decor and decorative accessories.”
StyleCraft is celebrating the opening of the new showroom with a series of promotions and giveaways during The Atlanta International Gift & Home Furnishings Market (July 10-17, 2013), including offering daily discounts and awarding five iPads. The company will also launch its new website concurrent with July Market.
For complete information, visit the showroom during Market.