Mud Pie Encouraging Healthy First Steps for All Babies

The March of Dimes and Mud Pie announced a partnership that will help raise funds for March of Dimes 2013 imbornto campaign through the sale of Mud Pie Baby Socks. The collaboration is a perfect fit for the gift manufacturer who is known for their signature infant socks. Through this alliance, Mud Pie will contribute a dime for each pair they sell to their retail partners or directly to consumers.

“We know our socks make people smile-- parents and grandparents tell us all the time,” said Marcia Miller, Mud Pie’s founder and CEO. “When one mother reached out to tell us that our socks were a source of joy when her baby was confined to intensive care, we were inspired to find a meaningful way to ensure healthy first steps for all babies.”

Mud Pie has committed a minimum donation of $100,000 to the March of Dimes imbornto campaign, a national March of Dimes cause marketing program centered around the inspiring message that ‘every baby is born to do something great’ and designed to generate awareness and raise funds to continue the organization’s research, education, vaccines and breakthroughs.

“The March of Dimes has been hard at work improving the lives of babies and families everywhere for 75 years,” says Chad Royal-Pascoe, Vice President, National Partnerships and Cause Marketing. “We are excited to partner with Mud Pie on the imbornto initiative to help all babies start out on the right foot.”