Newsmakers

Bestever Partners With Kids Wish Network

California-based Bestever, designer, manufacturer and distributor of unique soft toy creations and lifestyle gifts, is proud to announce its partnership with Kids Wish Network. Together they are set to launch a new philanthropic program titled, Kidz Give Back. The program is designed to teach kids the concept of "paying it forward." Kidz Give Back encourages children to give something back and find joy in doing something good for another child.

The way it works is quite simple and fun! Bestever has designed specific plush styles for Kidz Give Back. After a child buys a Kidz Give Back plush toy, he or she will then log onto www.kidzgiveback.com and register using a unique code found on the packaging. After the code is registered, it notifies Bestever to donate an identical plush toy to a child in a hospital through Kids Wish Network. No additional cost to the child or the retailer is incurred. Bestever makes the donation. www.kidzgiveback.com is filled with interactive activities, all relating back to the concept of paying it forward. The site follows all the recommended children's privacy regulations for the Internet.

The Kidz Give Back program is set to launch at the winter gift shows starting in January of 2009. Kidz Give Back product will begin to ship spring 2009.

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