Help

Help! I hear that shopping malls are all but dead. Is this true?I would not exactly say that they are dead. However, I would agree that they are experiencing difficulty attracting new customers and keeping the ones they have. The...[more]

Help! How can we survive this economy? Every day the news is worse. Our business is slightly ahead of last year but we do not know if we can hold on to the increase long term.First of all, let me congratulate you on your success....[more]

Help! The owners of our shop decided that the economy was causing financial difficulty and cut our pay. We understood the situation and agreed although we did not like the decision. One day, I overheard a conversation between the...[more]

Help! We have been purchasing closeouts and other specials and selling the merchandise at 50% -70% off of the regular retail. This is not working. What are we doing wrong? Our customers are looking for deeper discounts!Just...[more]

Help! At a recent seminar you used the term "Markdown Budget" and discussed the need for an advertising budget. I am having difficulty determining an advertising budget and I never heard of a markdown budget. Can you explain...[more]

Help! In an effort to boost sales I am considering paying a commission to my sales associates. My plan is to leave their hourly rate as it is and offer them a commission for each sale. Do you think this is a good idea?I think...[more]

Help! When I have cash flow problems I am forced to delay my payments to vendors. I know that you disagree with this approach but what else can I do?You have either misread something I said in print or misheard something I said...[more]

Help! I have been reading articles that advise using innovative ideas in order to counteract a bad economy. Do you agree? Am I just throwing good money after bad?I have read many of the same articles and I have spoken with other...[more]