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Methodology
The names used for this survey were selected on an nth name basis from a list of gift stores purchased from Info USA and were provided to Research USA Giftware News. On May 20, 2005, every name selected was mailed a three-page questionnaire, a cover letter from Research USA asking for their cooperation, a one-dollar incentive, and a stamped return envelope. Follow-up mailings consisting of a questionnaire, cover letter, and a stamped return envelope were made to non-respondents on June 10 and again on July 8, 2005. The July 8th mailing also included another one-dollar bill incentive. No indication was given in any of the mailings that the survey was being conducted.
About Research USA, Inc.
ResearchUSA, Inc., was founded in 1972, and is based in Arlington Heights, Illinois. The company conducts customized market research for all industries. Among it many clients are The New England Journal of Medicine, the American Diabetes Association, the Association of College & Research Libraries, the Bank Marketing Association, the Association of Trial Lawyers of America, and many well-known publications. the company conducts research through written surveys, mail, phone, fax, e-mail, personal interviews and focus groups. They can be contacted at 847/670-7660, or at www.researchusainc.com.
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